How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win. By Chris Kuenne and John Danner (Harvard Business Review Lead Title, June, 2017).
Building a business from the ground up is enormously challenging, whether it’s a stand-alone startup or new corporate venture. Wall Street Journal Bestseller Built for Growth shows the power of Builder Personality in shaping success, based on quantitative research and exclusive interviews with winning entrepreneurs.
Product-market fit is central to the Lean Startup movement. In this essential book, Kuenne and Danner focus on the fit between the founder’s personality and the teams, customers, and investors needed to build for growth. A must-read!STEVE BLANK, Inspiration for the Lean Startup movement; coauthor, The Startup Owner’s Manual
In order to achieve long-term growth, large corporations must foster the entrepreneurial spirit. Built for Growth provides a practical framework on how corporate leaders can foster, deploy, and support entrepreneurs inside their companies to unleash innovation and growth.ALEX GORSKY, Chairman and CEO, Johnson & Johnson
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